Primer Africa is pleased to announce that it is now fully operational and open to serving clients across the world seeking to understand, enter, and profit from Africa’s most dynamic markets, beginning with Nigeria and expanding across the continent. We are incorporated in Nigeria with the Corporate Affairs Commission as Primer Africa Advisory Ltd (RC: 8530790), but our ambition, analytical standards, and client base are global.
Primer Africa was founded to solve one of Africa’s most persistent and costly problems: the absence of rigorous, data-driven, locally grounded investment intelligence, which has led to decades of capital misallocation not because opportunity was lacking, but because investors, policymakers, and operators were forced to operate without clear visibility into how African economies actually function.
We provide decision-grade intelligence across market and industry research, policy and political-economy analysis, field surveys and data collection, and investment and transaction advisory, combining value-chain mapping, cost structures, regulatory and FX dynamics, firm-level and price data, and real-time policy signals to give our clients a true ground-truth view of risk, profitability, and opportunity.
What makes Primer Africa different is that we are African-founded and African-run, with a team with advanced quantitative, financial, and policy-analysis tools, giving us a rare ability to connect on-the-ground realities with global-standard financial and investment frameworks.
We believe Africa’s next growth cycle will not be driven by hype but by precision in capital allocation, risk pricing, sector strategy, and policy design, and Primer Africa exists to deliver that clarity to global investors, African and international companies, governments, and development institutions that want to engage Africa with confidence, discipline, and insight.
